SEM, SEO & PPC

Web Marketing, Search Engine Optimization & Analytics

I have extensive experience with all major online advertisement and analytics platforms. I have used these platforms for ecommerce and brand advertising. To maintain healthy traffic I have also utilized advanced SEO and social media marketing techniques. I have always stuck to “White Hat SEO” with the belief that “Content Is King” to grow traffic. Google, the 800-pound gorilla on the web has been a fixture in my web and ecommerce career. From Humming Bird to Panda I have implemented best practices to grow traffic organically and offer compelling content for visitors. I have created extensive Google Adwords campaigns utilizing all features possible. I have seen the system grow and change over the year and have kept up to date with the latest ads and targeting methods. I have used Googles Merchant Center product data feeds to create PLA (Product Listing Ads) and retarget customer audiences with dynamic retargeting ads to greatly increase conversion rate. Google Adwords, Bing & Yahoo network, and Facebook ads are ad platforms that I have used daily for years. I have implemented ads on secondary networks such as comparison-shopping sites like; Price Grabber, Nextag, Shopzilla, Connexity, Adroll and other category specific display networks.

I have also grown internal email lists & have setup email blast programs on how to contact customers for sales, promotions and brand news. I have experience with other methods of monetization for websites such as Google Adsense and various affiliate networks. All of this online activity has been tracked for years with Google Analytics. I have created, implemented and maintained multi-property Analytic accounts that track website usage and ecommerce habits of thousands of visitors per day. In addition to Google Analytics, I have used Google Webmaster Tools, Stat Counter and SEMRush to optimize website traffic and keyword ranking.

Web Marketing, SEO & Analytics Skills:

  • Extensive Google Adwords Experience
  • Google Webmaster Tools
  • Google Analytics
  • Google Adsense
  • Bing & Yahoo Network Ads
  • Comparison-Shopping Networks
  • Remarketing Ads
  • Social Media
  • Facebook Business Ads, Dynamic Retargeting Ads
  • Keyword Optimization
  • Link Building
  • Blogging
  • Affiliate Networks
  • Copy Writing & Press Releases
  • Keyword Competitive Analysis
  • Tracking Codes
  • Email Marketing
  • Youtube Videos